Are you innovative and passionate about current trends and creating digital marketing campaigns? Beecroft & Bull, the gold standard in luxury men’s retail, is hiring a digital marketing manager to support the effective promotion of its brand across all digital channels. Responsibilities include management of Beecroft & Bull’s e-commerce website, product photography and asset bank, email campaigns, and social media – including Facebook, Instagram, and LinkedIn. In partnership with the management team, this individual will develop strategies to promote the relevance of Beecroft & Bull as a luxury and lifestyle brand.

Objectives of this role

• Optimize company website as an extension of its retail service delivery.
• Plan, execute, and manage all digital marketing including SEO, SEM, email marketing, and social media.
• Establish and execute a digital marketing strategy to distribute content.
• Maintain consistent brand messaging across all social channels.
• Identify, analyze, and measure trends and content to assess performance and optimize user experience.
• Create and maintain an editorial calendar to deliver targeted content.

Responsibilities

• Create and manage content for the company’s website, social media, emails, and other forms of digital communication.
• Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns.
• Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs.
• Collaborate with stakeholders to brainstorm new and innovative growth strategies and marketing techniques.

Skills and qualifications

• Experience with e-commerce platforms, specific experience with Shopify a plus
• Social media savvy, with a passion for staying on top of trends
• Strong sense of creativity, imagination, and innovation
• Excellent interpersonal skills, with the ability to collaborate across teams
• In-depth knowledge of various social media platforms and best practices
• Ability to analyze consumer metrics, reports, and trends
• Strong project management skills

Preferred qualifications

• In-depth knowledge of current digital trends
• Experience in digital marketing, or a related field
• Proficiency in photo and video editing software
• Experience with SEO and SEM strategy and keyword research
• Understanding of website analytics tools, such as Google Analytics
• Analytical mind, with a passion for retail product marketing