Digital Marketing Manager
Are you innovative and passionate about current trends and creating digital marketing campaigns? Beecroft & Bull, the gold standard in luxury men’s retail, is hiring a digital marketing manager to support the effective promotion of its brand across all digital channels. Responsibilities include management of Beecroft & Bull’s e-commerce website, product photography and asset bank, email campaigns, and social media – including Facebook, Instagram, and LinkedIn. In partnership with the management team, this individual will develop strategies to promote the relevance of Beecroft & Bull as a luxury and lifestyle brand.
Objectives of this role
- Optimize company website as an extension of its retail service delivery.
- Plan, execute, and manage all digital marketing including SEO, SEM, email marketing, and social media.
- Establish and execute a digital marketing strategy to distribute content.
- Maintain consistent brand messaging across all social channels.
- Identify, analyze, and measure trends and content to assess performance and optimize user experience.
- Create and maintain an editorial calendar to deliver targeted content.
Responsibilities
- Create and manage content for the company’s website, social media, emails, and other forms of digital communication.
- Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns.
- Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs.
- Collaborate with stakeholders to brainstorm new and innovative growth strategies and marketing techniques.
Skills and qualifications
- Experience with e-commerce platforms, specific experience with Shopify a plus
- Social media savvy, with a passion for staying on top of trends
- Strong sense of creativity, imagination, and innovation
- Excellent interpersonal skills, with the ability to collaborate across teams
- In-depth knowledge of various social media platforms and best practices
- Ability to analyze consumer metrics, reports, and trends
- Strong project management skills
Preferred qualifications
- In-depth knowledge of current digital trends
- Experience in digital marketing, or a related field
- Proficiency in photo and video editing software
- Experience with SEO and SEM strategy and keyword research
- Understanding of website analytics tools, such as Google Analytics
- Analytical mind, with a passion for retail product marketing
There are currently no open positions, but we are always on the lookout for future talent.
Please feel free to send a current resume to: careers@beecroftandbull.com