Adriano Goldschmied
"In 2000, two powerhouses of the denim industry brought their visions together and founded AG Jeans in Los Angeles, California. Nicknamed the “Godfather of denim,” Adriano Goldschmied established a legacy that was instantly recognized for its ingenious washes and designs, laying the groundwork for AG’s rise in popularity as the leader of premium denim.
Today, AG Jeans continues on its mission to design product that is authentically rooted in denim, craftsmanship, fit, and fabric innovation. Our in-house model helps us to pivot alongside the newest mechanisms on the market, keeping our process eco-inspired, transparent in its practice, and radical in its production.
AG Jeans is proud to lead the sustainable denim movement with its AGOODKARMA initiative, a program committed to advancing AG’s technology, techniques, and practices in both design and manufacturing. Complemented by integral partnerships focused on social, environmental, and economic objectives, AG pursues its responsibility to institute positive change in our community through a multi-faceted lens."